Fred Jacobs – President. Someone once referred to Fred as "the brain in the jar." While he may not appreciate the reference, it’s become clear that he has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented with the Classic Rock format.

Prior to opening the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming Program Director for legendary WRIF-FM in Detroit, before forming Jacobs Media.

Along with providing the creative and intellectual direction for the company, Fred consults Jacobs Media’s major market Classic, Mainstream, and Active Rock clients, while having input in every client relationship.

Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State University.