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HD RADIO FINDINGS THE GOOD NEWS: Awareness and knowledge are much improved THE BAD NEWS: Major barriers to purchase HD Radio remain
The findings from Tech Survey III paint a mixed picture for the future of HD Radio. On the one hand, the extensive marketing that has taken place on hundreds of radio stations across the country has been effective. Overall awareness of HD Radio has increased significantly, rising from 18% in ’06 to 45% in this new poll. Men, Alternative fans, and 18-34s are most likely to know about HD Radio. Overall, however, only 1% of the sample owns an HD Radio, but there is some interest in purchasing one in the $150-200 range. Among those familiar with HD Radio, one in ten (11%) says they would be very likely to buy a receiver at this price point, while a third (33%) say they would be somewhat likely to do so. The radio industry has a lot of work to do before HD Radio becomes a part of American’s technology mainstream. The industry has done a nice job raising awareness. But HD Radio remains a foreign concept to most people.
> CLICK HERE TO READ THE FULL REPORT<
Most Popular
Videos On YouTube Also In The New Buzz:
Plus Buzz Words
from:
I was all set to put together an extensive analysis of the
impact of Christmas music this past fall, based on my sense that holiday
programming was a huge factor in the Fall ’06 book. Then Inside Radio’s
Mike Kinosian beat me to it, with a report that goes far beyond what I
was planning on doing. Mike has graciously allowed us to distribute the
report to Jacobs Media clients, as well
as post it on our website. Mike has looked at this issue every which-way, so it will be
easy for you to look at your market, in context with the rest of the
country. >GET THE
FULL DETAILS & ARTICLE HERE<
With congratulations to owner Simmons Media
and their entire staff – and with fingers crossed that
writing a column like this won’t somehow "jinx" their
success – we thought it appropriate to try to answer a
question we’ve been asked a lot during 2006: Why is X96 (KXRK) in Salt Lake City the
top-rated Alternative station in America? If you haven’t been watching
ratings in SLC
(and some of you have other markets to worry about), there’s
been something happening here at X96 for some time now. As
of this writing, they’re #1 18-34 with a 10.5 share and tied
for 3rd 12+ with a 6.1. Read the full memo for Dave Beasing's insight on why this
station works - and for takeaways that might work for you.
Our medium may be taking PR hits in newspapers and other media outlets, but the reality is that both Stern and O&A generate more buzz on terrestrial than satellite. It's time we did a better job of telling our story, and this piece might help your sales efforts (whether they're with Wall Street or the car dealer down the street).
Rock radio consulting firm Jacobs Media has added WWCD/Columbus (CD101) music team staffer, Eric Holmes, to its growing staff. Holmes will support the company’s consultants, as well as contribute to services provided to clients. “Eric’s a bright, talented guy who will bring a lot of energy to our company. His youthful spirit and attitude will contribute to rounding out our overall staff,” says company President Fred Jacobs. Holmes starts at Jacobs Media on December 18 and can be reached at eric@jacobsmedia.com. For more information, contact Paul Jacobs at 248-353-9030 or pauljacobs@jacobsmedia.com.
One of the more buzzworthy sessions at the recent
NAB Convention was the Coleman/Arbitron study, "What Happens When The Spots
Come On." It's a provocative look at actual behavior before, during, and
after commercial stopsets. Clearly, we have long debated the impact of
commercials on moment-to-moment listening, and now we finally have some
evidence of their impact on listening. This study will clearly be
much-talked about, and working with Saga's Steve Goldstein, we have put
together some thoughts about its meaning and implications.
Keith Cunningham Focuses On Improving Radio’s Talent
>CLICK HERE TO READ THE FULL DETAILS<
Since coming up with the name, "NeoRadio," in late 2003, we have witnessed an array of reactions. It didn't have that "elevator speech" quality - you know, where you can essentially explain what it is in the time it takes to ride from the first floor to the top floor in an elevator. Of course, NeoRadio was more "nuanced" than that, but we plowed ahead anyway because we thought there was indeed a "there there." We garnered some good press, and some bad, and have carefully watched the evolution of the concept, both inside and outside of radio. More than two-and-a-half years later, we’re seeing a phenomenon at work, and it's all in that NeoRadio footprint. Major corporations, advertising agencies, and major brands have awakened and begun utilizing concepts similar to the NeoRadio tenets we originally developed and championed. Giving the listener (consumer) a seat at the table, pulling back the curtain and becoming more transparent, and creating a more democratic relationship between the company and the end-user is what NeoRadio was always about. We have put together a "white paper" that brings this discussion home to day-to-day radio. It looks at some of the strategies that stations have used to bring listeners closer to their brands - and successfully build their franchises and their ratings at the same time. >CLICK HERE TO READ THE ARTICLE< We hope it stimulates lively discussions at your station or within your company. And you can bet it will be a topic of conversation at Jacobs Media's Summit 11 in Dallas in September.
Congratulations to our clients FM94/9 and X96 - featured in the new Rolling Stone
You don’t need me to tell you that 2006 is already off to a weird and rugged start. Much of the focus will be on the CBS Radio Free FM stations and their new morning shows, watching satellite radio, and the beginnings of the HD Radio Alliance. But one major issue continues to nag at me, and that’s the passive audience measurement situation. There’s been a lot written, and a tremendous amount of debate about the efficacy of Arbitron’s PPM system. I’m not going to get into a diatribe about the pros and cons of PPM (or any of the newly proposed systems) because consultants are outside the fray. We don’t pay for the ratings, we don’t truly suffer like station personnel do, and we don’t have to sell with the numbers either. Yet, we truly are impacted by them. Decisions continue to be made on "Trends and Trons," as my friend Max Tolkoff used to call them, despite the fact that the former is a joke, and the latter often isn’t much better. Our paper diary world was antiquated thirty years ago, but in the digital era, it is beyond rational sense.
ARBITRON'S CELL PHONE-ONLY STRATEGY It was a good call. It was a weird call.
We've noted the highlights and have some analysis.
It was 20 years ago today . . . OK, that’s too cliché. But in fact, the Classic Rock radio format is celebrating its 20th anniversary as a powerful force on FM Radio – and beyond. In an era when radio formats come and go with regularity, Classic Rock has established itself as the most successful new format in the past two decades. Jacobs Media created this format - with the help of a lot of people - back in the early '80s when AOR Radio ruled the airwaves. Fred Jacobs and Tom Bender staked out this turf - first on the AM band in Dallas, Texas on KRQX - and later in Lansing, Michigan on WMMQ - still a Classic Rock radio station today. The Classic Rock Story is an exciting one because it has become radio's most successful format over the past two decades. The resources we've created only scratch the surface, but should provide the user with detail about Classic Rock's impact on radio - and beyond. Click around this new section of our site to see how Classic Rock has been covered by the trade press, as well as other media sources over the past 20-odd years. What a long strange trip it's been. >CLICK HERE TO DIVE INTO THE HISTORY<
In regard to recent speculation in the press about the demise of Rock, click here for our view
Ben has been instrumental in recognizing that NeoRadio is fundamentally about bringing listeners to the table, listening to them, and responding in kind. He perceived a large audience for the piece, and I thank him for that. NeoRadio is very basic, of course, but something that's been largely missing from radio over the last decade (or more). The piece, "Radio Clash," was actually written and edited a few months ago, so it's already a bit dated. It specifically talks about KQMT and KBZT, two of the early stations that adopted these values. Since then, Dave Beasing has been especially effective at integrating these principles to many of his clients, as well as even some "mature" stations, like 97Rock in Buffalo. The piece also discusses Jack as if it still hasn't broken out in the U.S., which tells you that radio life as we know it was quite a bit different back in January/February. At any rate, check out the piece, react to it, and let's continue the dialogue.
What Is NeoRadio? Read what the press is saying about this movement spearheaded by Jacobs Media >Click Here For Press Coverage<
At this year's R&R Convention, there was a widely attended panel on all-things Jack. Many of the movement's major players were on the panel, which was moderated by Saga's Steve Goldstein. It's been years since one panel generated as much interest and talk as this one-hour event did. After the Convention, I wrote a series of perspectives about this panel and other Jack-centric issues on the JacoBlog (www.jacobsmedia.com/blog), but felt this was the time to pull these issues and thoughts into a cohesive memo. Click below for our Jack Observations memo and the rundown on the R&R   For those of you who just can't get enough of what we've been thinking about, we've decided to start producing a blog on www.jacobsmedia.com/blog. Even though we keep client in-boxes full of information and concepts, all of us at Jacobs Media are constantly coming across ideas, tidbits, and observations that are worth sharing, but aren't worth sending out another email alert. The blog enables us to take all of this information and post it, as well as comment on it. Unlike the myriad of email newsletters you're receiving these days, the blog requires you to visit as opposed to us blasting emails your way. Like all blogs, you'll have an opportunity to post responses. Hopefully, this process will stimulate some back-and-forth, unlike the one-way approach of typical email newsletters. So, after a night of LABs, attending a movie, reading a book, or thinking on an airplane, we'll be able to post these brainstorms for all of you to read. Hopefully, there will be enough good content on the blog to keep you coming back with some regularity.
The
Resurrection Of Indie Radio  TAKE GSB LAW'S IQ TEST: Your Indecency Quotient! |
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Last week, we wrote a blog that generated unprecedented
reactions. It was all about how environment matters, and it took a look at
how "buzz" (measured by Google searches) have changed for Howard Stern and Opie
& Anthony, as each has moved back and forth from terrestrial to satellite
radio (and vice versa). Many of the comments we received about this blog
entry reiterated the point that there's a great story here for terrestrial
radio. 
Jacobs
Media consultant Keith Cunningham has added the title of "Morning
Show and Talent Development Specialist." While continuing to
consult Jacobs Media radio clients, Keith will work closely with
morning shows and other air personalities to develop their skills,
approaches, and ratings successes.
Arbitron
conducted its call this afternoon to
present the results from its Summer '05
study that compares those with Cell
Phones Only (CPOs) to those who have
Landlines (LL).
Several
months ago - with the encouragement and editing assistance of
