Mobile has emerged as the new mass distribution medium, with more than
four billion mobile devices worldwide—topping televisions, radios, and
personal computers.
This study is a result of Arbitron’s interest in assessing how consumers perceive and use smartphones and attendant technologies.
Since the presentation, we have heard
from several programmers about our
“Texting While Driving” segment. When we
were conducting the interviews, a number
of respondents mentioned Oprah Winfrey’s
“No Phone Zone Pledge.” It resonated in
several of these interviews, and for
attendees at “The Radio Show.”
It provides an opportunity for a 7th action step on the above “To-Do List” – creating your own localized version of this campaign, utilizing the power of a morning show or a personality who can make this type of initiative personal and genuine.
We received a great deal of feedback on “Goin’ Mobile,” our new ethnographic
collaboration with Arbitron that had its debut at The NAB/RAB Radio Show.
The presentation at The Radio Show wrapped up with a list of
six “to-do” items for radio. The first of these was “Go to school on mobile.”
In this article we feature some great resources for honing your mobile IQ.
Arbitron and Jacobs Media
presented a "Goin' Mobile" webinar presentation. you can now download a recording of
the full webinar including all the video clips form the original
"Goin' Mobile" presentation.
Please feel free to share the video with your coworkers and colleagues.
Working once again with Arbitron, Jacobs Media has designed and implemented a breakthrough project, focused on smartphone owners that was the talk of this year’s Radio Show. Read the reviews from the NAB presentation, view the trailer and see some photos of the presentation.
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