jacobs media
W.W.A.W.D.
In case you’re wondering, today’s blog post acronym means “What Would Anita Wadd Do?”  And if you do... [more]
Have You Made The Top 30?
You own a smartphone, you download apps, and your radio station may be very involved in the mobile e... [more]
Why Wi-Fi
If you’ve been following our Consumer Electronics Show and telematics conferences tours these past f... [more]
The Way We’ve Always Done It
More than a year ago, we ran a blog post called “Gone Mobile” that highlighted two photos taken from... [more]
Weird
So Al Yankovic’s newest effort, Mandatory Fun, is the #1 best-selling album in the country?  Wow.  A... [more]
How Do We Make Money With Social Media?
That is the question, and one that Lori Lewis gets asked a lot. After all, stations are aggregating ... [more]
Going Backstagers
Yesterday, Mike Stern wrote a guest post about “super consumers.”  The idea of focusing on hardcore ... [more]
Jacobs Media Social

Goin' Mobile

Goin' Mobile - Executive Summary

Goin' MobileMobile has emerged as the new mass distribution medium, with more than four billion mobile devices worldwide—topping televisions, radios, and personal computers.

This study is a result of Arbitron’s interest in assessing how consumers perceive and use smartphones and attendant technologies.

Goin' Mobile - To Do List

Since the presentation, we have heard from several programmers about our “Texting While Driving” segment. When we were conducting the interviews, a number of respondents mentioned Oprah Winfrey’s “No Phone Zone Pledge.” It resonated in several of these interviews, and for attendees at “The Radio Show.”

It provides an opportunity for a 7th action step on the above “To-Do List” – creating your own localized version of this campaign, utilizing the power of a morning show or a personality who can make this type of initiative personal and genuine.

Goin' Mobile - Goin' To School On Mobile

Goin' To School On MobileWe received a great deal of feedback on “Goin’ Mobile,” our new ethnographic collaboration with Arbitron that had its debut at The NAB/RAB Radio Show.   The presentation at The Radio Show wrapped up with a list of six “to-do” items for radio. The first of these was “Go to school on mobile.”  In this article we feature some great resources for honing your mobile IQ.

Goin' Mobile - Arbitron Webinar Recap

Arbitron LogoArbitron and Jacobs Media presented a "Goin' Mobile" webinar presentation. you can now download a recording of the full webinar including all the video clips form the original "Goin' Mobile" presentation.

Please feel free to share the video with your coworkers and colleagues.

Goin' Mobile - NAB Recap

Working once again with Arbitron, Jacobs Media has designed and implemented a breakthrough project, focused on smartphone owners that was the talk of this year’s Radio Show.   Read the reviews from the NAB presentation, view the trailer and see some photos of the presentation.

Trailer