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Goin' Mobile

Goin' Mobile - Executive Summary

Goin' MobileMobile has emerged as the new mass distribution medium, with more than four billion mobile devices worldwide—topping televisions, radios, and personal computers.

This study is a result of Arbitron’s interest in assessing how consumers perceive and use smartphones and attendant technologies.

Goin' Mobile - To Do List

Since the presentation, we have heard from several programmers about our “Texting While Driving” segment. When we were conducting the interviews, a number of respondents mentioned Oprah Winfrey’s “No Phone Zone Pledge.” It resonated in several of these interviews, and for attendees at “The Radio Show.”

It provides an opportunity for a 7th action step on the above “To-Do List” – creating your own localized version of this campaign, utilizing the power of a morning show or a personality who can make this type of initiative personal and genuine.

Goin' Mobile - Goin' To School On Mobile

Goin' To School On MobileWe received a great deal of feedback on “Goin’ Mobile,” our new ethnographic collaboration with Arbitron that had its debut at The NAB/RAB Radio Show.   The presentation at The Radio Show wrapped up with a list of six “to-do” items for radio. The first of these was “Go to school on mobile.”  In this article we feature some great resources for honing your mobile IQ.

Goin' Mobile - Arbitron Webinar Recap

Arbitron LogoArbitron and Jacobs Media presented a "Goin' Mobile" webinar presentation. you can now download a recording of the full webinar including all the video clips form the original "Goin' Mobile" presentation.

Please feel free to share the video with your coworkers and colleagues.

Goin' Mobile - NAB Recap

Working once again with Arbitron, Jacobs Media has designed and implemented a breakthrough project, focused on smartphone owners that was the talk of this year’s Radio Show.   Read the reviews from the NAB presentation, view the trailer and see some photos of the presentation.

Trailer