Mobile has emerged as the new mass distribution medium, with more than
four billion mobile devices worldwide—topping televisions, radios, and
personal computers.
This study is a result of Arbitron’s interest in assessing how consumers perceive and use smartphones and attendant technologies.
Since the presentation, we have heard
from several programmers about our
“Texting While Driving” segment. When we
were conducting the interviews, a number
of respondents mentioned Oprah Winfrey’s
“No Phone Zone Pledge.” It resonated in
several of these interviews, and for
attendees at “The Radio Show.”
It provides an opportunity for a 7th action step on the above “To-Do List” – creating your own localized version of this campaign, utilizing the power of a morning show or a personality who can make this type of initiative personal and genuine.
We’ve received a great deal of feedback on “Goin’ Mobile,” our new ethnographic
collaboration with Arbitron that had its debut at The NAB/RAB Radio Show in
September. The study will be presented again by Arbitron on Monday, November 15
at 2 p.m. ET in a free webinar. If you haven’t had a chance to see it, please
join us –
click here to sign up.
In the meantime, the presentation at The Radio Show wrapped up with a list of six “to-do” items for radio. The first of these was “Go to school on mobile.”
Thank you for joining Arbitron and Jacobs Media for the
Goin' Mobile webinar presentation yesterday. As we
mentioned on the call, you can now download a recording of
yesterday's webinar
Please feel free to share the video with your coworkers and colleagues.
Additionally, we have three other ways that you can tap into the Goin' Mobile insights and conversation here on the site.
Working once again with Arbitron, Jacobs Media has designed and implemented a breakthrough project, focused on smartphone owners that was the talk of this year’s Radio Show. Read the reviews from the NAB presentation, view the trailer and see some photos of the presentation.
Read The Full Summary