jacobs media

Lori Lewis Joins Jacobs

Jacobs Media Adds Lori Lewis As Digital & Social Media Strategist
Expands Consulting Services into Social Media & Digital Revenue Generation

Southfield, Michigan - Media consulting firm Jacobs Media announced today it has expanded its services with the addition of Lori Lewis for the newly created position of Digital & Social Media Strategist. Lewis comes to Jacobs Media from Midwest Communications, where she has been the Multi-Media Content Manager since 2008.

“We’ve encountered so many people who have theories about digital and social media strategies, but in Lori, we have someone who walks the walk,” Jacobs Media’s President Fred Jacobs comments.

“Lori has developed a great track record of implementing actionable social media strategies as well as playing a key role in digital revenue generation. She understands the ingredients that need to be in place for digital success. Lori’s going to be a tremendous asset to Jacobs Media clients in developing great strategies and proven tactics that any station or cluster can do.”

Lori has a long history in radio, starting as a successful morning air personality – she was a key sidekick on the Bubba The Love Sponge show on 98Rock in Tampa – before shifting into programming. Lori earned the Radio & Records Program Director of the Year while at WSMJ in Baltimore. “One of the keys to the tactical success of a digital strategy is earning the trust and buy-in from radio’s front line – the air staff,” observes Jacobs Media General Manager Paul Jacobs. “Lori’s been there. She can relate to talent and understands how to motivate them to become an integral part of a station’s digital success.”

“I’m looking forward to working with Jacobs Media clients to help them tap into their digital and social media potential. I’m a strong believer in the power of radio, and helping stations make the most of their digital assets,” says Lewis.

“Because of her extraordinary experience, Lori will be working not only with current clients, but with station clusters and new media companies, as she helps develop their strategies and tactics,” says Jacobs. “We are going beyond our rock radio roots because of the tremendous potential for digital and social media growth regardless of format. Lori’s worked with a diverse group of stations and formats, and is well suited to help them achieve success in this key area of growth for the industry.

Lewis will be relocating to Detroit to join the Jacobs Media team. She can be reached at Lori@jacobsmedia.com.

For more information, contact Paul Jacobs at pauljacobs@jacobsmedia.com or at 248-353-9030.