This could be the easiest thing you do to to enhance your digital presence. If your station - and EVERY jock doesn't have a MySpace, Facebook, or Twitter page yet... Get one!
As Leo Laporte (or TWIT.TV fame) said at Summit 13 this year - personalities without a MySpace, Facebook or Twitter page won't have a job in a year. It takes minutes to set them up, and can attract hundreds (thousands?) of "friends" and followers in short order. These sites provide multiple outlets for posting blogs, station events, pictures, videos, and other things that help pull the curtain back further and make your station more relatable - and interesting - to your audience.
While these efforts do vary in their overall importance depending on your demo target and format, we are seeing more and more "older folks" use these site (40-55 year olds are moving to Facebook in droves).





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