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More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Wher... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]

Why Can’t Radio Monetize Holiday Music?

  For years now, the Weather Channel has been naming storms, so there’s no reason why we shouldn’... [more]

Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about their... [more]