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No Surprise: Super Bowl Ads Were Lame

OK, what was more boring on Super Bowl Sunday? The game or the ads? Unless you were a Denver Bron... [more]

Defining Radio’s Future In One Word: Mobile

Six years ago this month, we were running around Dallas, Los Angeles, Baltimore, and Cleveland ob... [more]

More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Wher... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]