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CRXX - Postscript
Thanks to Ken Anthony, and the R&R folks for doing a great job covering the 20th anniversary of Classic Rock. We have both articles posted on our web page that pays tribute to the format's milestone. But the most interesting reading is the "Stories" supplied by broadcasters who were around in the early years. We heard from an incredible group of professionals, some of whom you read about in the trades every week, but some who we haven't heard from in years. It was great reading the reminisces of Tom Yates, Jay Hoker, Herb McCord, and other luminaries who were believers early on. If you haven't read them yet, they are a fascinating window into the format's beginnings, and ultimate path to growth and success. From a precarious niche format that I could only get on AM stations in the early '80s, to the mass appeal juggernaut that it's become today, the stories behind Classic Rock are compelling and worth passing on. They are a statement about the difficulty of growing and nurturing formats, the importance of belief and commitment, and they are a lesson to the format creators who will be the architects of HD Radio formats in the coming months and years. Our thanks to everyone who participated in the format's history, as well as those who helped us celebrate its 20th. We have decided to not only leave our CRXX page up, but build on it, adding articles, success stories, and other resources. As the industry's originators and long-time voice of the format, it's something we should have done long ago.
Jacobs Media Marks Milestone It was 20 years ago today . . . OK, that’s too cliché. But in fact, the Classic Rock radio format is celebrating its 20th anniversary as a powerful force on FM Radio – and beyond. In an era when radio formats come and go with regularity, Classic Rock has established itself as the most successful new format in the past two decades. Jacobs Media created this format - with the help of a lot of people - back in the early '80s when AOR Radio ruled the airwaves. Fred Jacobs and Tom Bender staked out this turf - first on the AM band in Dallas, Texas on KRQX - and later in Lansing, Michigan on WMMQ - still a Classic Rock radio station today. The Classic Rock Story is an exciting one because it has become radio's most successful format over the past two decades.The resources on this page only scratch the surface, but should provide the user with detail about Classic Rock's impact on radio - and beyond. You can click the articles below to see how Classic Rock has been covered by the trade press, as well as other media sources over the past 20-odd years. What a long strange trip it's been. For a small sampling of various articles written on Classic Rock over the years, click on any of the thumbnails below for the full piece:
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