jacobs media
the nation's leading rock radio consulting firm
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16
May
In The Hood(ie)
For some reasons, hoodies are in the news.  The Trayvon Martin case put hoodies in the spotlight, ca... [more]
15
May
Gone Mobile
When we designed and conducted the “Goin’ Mobile” ethnographic study with Arbitron back in 2010, we ... [more]
14
May
But Where’s The Proof?
During the past 12 months, I’ve joined Lori Lewis on a new kind of world tour, visiting radio statio... [more]
11
May
BlackBerry & The Power Pig
Did Samsung hire Randy Michaels?  Or was it BlackBerry?  Somehow the “Smartphone Wars” h... [more]
10
May
Turn Facts Into Feelings
Last weekend turned out to be a very special one for me.  I received a great honor from my alma mate... [more]

Techsurvey8

Format Webinars

We've created webinars for seven format groupings.  Each presentation provides format-specific info on the digital, social, and media habits of your listeners.
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Techsurvey8 Format Webinars

Jacobs Media's

Summer School

Our 3rd Annual Jacobs Media Summer School kicks off the 37th annual Conclave Learning Conference in Minneapolis, Wednesday, July 18th
Details & Registration
Jacobs Media Summer School

World Wide Radio Summit

CONSULTANT OF THE YEAR

The entire Jacobs Media team is thrilled to be recognized as Consultant Of The Year at The World Wide Radio Summit.
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Consultant Of The Year

the nation's leading rock radio consulting firm

When Rock radio innovates, Jacobs Media is there.  Fred Jacobs created the Classic Rock radio format on his kitchen table in 1983. Since then, Jacobs Media has grown to be American radio’s leading consultants - not just to Classic Rock stations - but to all Rock radio, Alternative radio, Public Radio, and brands that need to understand their specific consumer target. With a commitment to innovation and customized strategies, Jacobs Media keeps clients aware of new trends, using online polls, focus groups, and - now - as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. Consulting. Research. Strategy. Jacobs Media.
Mother's DayMother's Day
For the most important person in everyone's life, make Mother's Day even more special
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Marshall FridgeThe Marshall Fridge
Give this fall’s pre-game football or Saturday night parties an extra dose of noise, by offering-up the new Marshall Fridge
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Social Media Do's & Don'tsArbitron's Social Media Do's & Don'ts
Arbitron has made it clear that we are not to appeal to diary holders/PPM panelists directly - but do the same rules apply for the social space?
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