jacobs media
the nation's leading rock radio consulting firm
jacoblog
The Harper Effect
There's been a lot of talk in media circles in recent weeks about "The Oprah Effect." This is where ... [more]
Those Boomin' Boomers
As we continue to dissect Tech Poll V and mine its rich data, one continual thread has emerged - Boo... [more]
That New HD Radio Campaign
OK, I'll admit it - I'm conflicted about HD Radio. I wanted to believe in this innovation when it wa... [more]
MJ & The Changing Of The Guard
The shocking news of Michael Jackson's death sure felt a lot like when I heard about the passing of ... [more]
Off To Boot Camp
At a time when everyone's preaching that "Content is king," but so many stations actions suggest the... [more]

Jacobs Media Services

consulting
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
marketing
Whether it is helping a client design a major television campaign or devising strategies that have impact on a small budget, Jacobs Media has a long and storied track record for promotion and marketing development.
talent development
Recognizing and coaching on-air personnel is a key to driving success in the radio business. We have an extensive library, covering on-air talent, programming, marketing, and sales.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.
internet & digital
Long before it became fashionable, Jacobs Media made the investment in commitment to technology.