jacobs media
the nation's leading rock radio consulting firm
jacoblog
Super Bowl XLIV - By The Numbers
Our consultant, Ralph Cipolla, is still frustrated that his beloved Buffalo Bills still haven't won ... [more]
Interactive
Five years ago, an interactive radio advertising campaign looked like this: You bought a bunch of sp... [more]
Who Dat?
So Sunday's the big game (I don't want to say Super Bowl for risk of being sued). It should be a goo... [more]
Grace Notes
Recently, Bill Gates surprised a lot of the web 2.0 elite by re-establishing a Facebook fan page, an... [more]
FUBAR - NBC
As we discussed in a blog post a couple of weeks ago, say whatever you want about the Leno/Conan deb... [more]

Jacobs Media Services

consulting
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
marketing
Whether it is helping a client design a major television campaign or devising strategies that have impact on a small budget, Jacobs Media has a long and storied track record for promotion and marketing development.
talent development
Recognizing and coaching on-air personnel is a key to driving success in the radio business. We have an extensive library, covering on-air talent, programming, marketing, and sales.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.
internet & digital
Long before it became fashionable, Jacobs Media made the investment in commitment to technology.