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Jacobs Media Social
Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]

Why Can’t Radio Monetize Holiday Music?

  For years now, the Weather Channel has been naming storms, so there’s no reason why we shouldn’... [more]

Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about their... [more]

Radio’s Backstage Pass

Consumers have always had a strong desire to get behind the velvet ropes, to go backstage, to gai... [more]

Jacobs Media Services

Services 

programming consultation
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
social & digital
Long before it became fashionable, Jacobs Media made the investment and commitment to the digital space.
Social & digital
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.