jacobs media
the nation's leading rock radio consulting firm
jacoblog
Pro Can Con
I was privileged last week to be on the "radio stimulus panel" at the Canadian Music Week conference... [more]
Oxymoronic
Oxymorons that you just have to love: Taped live Definite maybe Soft rock New Hendrix CD... [more]
PPM, Phone Home
As more and more markets become part of the PPM measured world, we continue to grapple with the impa... [more]
The Replacements
No, not the band. In this post, we're talking about some of the gadgets and utilities that may be re... [more]
Radical Trust
I had the pleasure last week to keynote at the Michigan Association of Broadcasters "Great Lakes Bro... [more]

Jacobs Media Services

consulting
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
marketing
Whether it is helping a client design a major television campaign or devising strategies that have impact on a small budget, Jacobs Media has a long and storied track record for promotion and marketing development.
talent development
Recognizing and coaching on-air personnel is a key to driving success in the radio business. We have an extensive library, covering on-air talent, programming, marketing, and sales.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.
internet & digital
Long before it became fashionable, Jacobs Media made the investment in commitment to technology.