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Rob Kass: 5 Things Every Radio Professional Should Know About Nielsen’s SDK

This blog continues to be focused on the different ways in which audiences are consuming radio co... [more]

Everyone In Radio Ought To Be Carded

When you’re up against global media and technology companies – and make no mistake about it, beca... [more]

No Surprise: Super Bowl Ads Were Lame

OK, what was more boring on Super Bowl Sunday? The game or the ads? Unless you were a Denver Bron... [more]

Defining Radio’s Future In One Word: Mobile

Six years ago this month, we were running around Dallas, Los Angeles, Baltimore, and Cleveland ob... [more]

More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Wher... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Jacobs Media Services

Services 

programming consultation
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
social & digital
Long before it became fashionable, Jacobs Media made the investment and commitment to the digital space.
Social & digital
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.