jacobs media
the nation's leading rock radio consulting firm
The Most Insane Promotion – Ever
Every programmer and promotions/marketing person knows exactly where I’m headed – especially at heri... [more]
Changing Partners
Our friend Mike Anthony made some nice contributions to our blog in 2011.  One of his ongoing themes... [more]
The $75 Solution
I recently returned from a visit to Philadelphia, and on a follow-up conference call with the WMMR m... [more]
In Praise of…Radio?
Traditional media is so easy to bash, and radio has its share of bashers.  I hope that through the p... [more]
The Windshield View From CES
It’s a weird thing about HD Radio.  Like the topic of abortion on Talk/Radio, it is guaranteed to br... [more]

Jacobs Media Services

consulting
Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.
research
Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.
marketing
Whether it is helping a client design a major television campaign or devising strategies that have impact on a small budget, Jacobs Media has a long and storied track record for promotion and marketing development.
talent development
Recognizing and coaching on-air personnel is a key to driving success in the radio business. We have an extensive library, covering on-air talent, programming, marketing, and sales.
sales
We learned early on that helping clients generate ratings is half the battle; converting those numbers into revenue is what separates Jacobs Media from the rest of the pack.
internet & digital
Long before it became fashionable, Jacobs Media made the investment in commitment to technology.