jacobs media
the nation's leading rock radio consulting firm
The Most Insane Promotion – Ever
Every programmer and promotions/marketing person knows exactly where I’m headed – especially at heri... [more]
Changing Partners
Our friend Mike Anthony made some nice contributions to our blog in 2011.  One of his ongoing themes... [more]
The $75 Solution
I recently returned from a visit to Philadelphia, and on a follow-up conference call with the WMMR m... [more]
In Praise of…Radio?
Traditional media is so easy to bash, and radio has its share of bashers.  I hope that through the p... [more]
The Windshield View From CES
It’s a weird thing about HD Radio.  Like the topic of abortion on Talk/Radio, it is guaranteed to br... [more]

jacobs media marketing

Whether it is helping a client design a major television campaign or devising strategies that have impact on a small budget, Jacobs Media has a long and storied track record for promotion and marketing development.

We have created a host of strong marketing solutions, combining tactics and strategies. Our philosophy is that while it is the goal to create marketing solutions that can impact the ratings, it is optimal to simultaneously support the core values and attributes of the station.