jacobs media
Jacobs Media Social
Radio’s Most Innovative: Innovate This
When we started our “Radio’s Most Innovative” program back in August, we briefly discussed just how ... [more]
I Got The Music In Me
Remember the first time you played with an iPod and you saw that fabulous album artwork on the scree... [more]
Classic Cash
The end of the year signals those incessant lists – best movies, best books, best songs, etc.  Some ... [more]
Once Upon A Time
We hear a lot these days that consumers love a great story.  Maybe this goes back to our adolescent ... [more]
The Franchise
As time marches on in the radio industry, it has become more apparent to broadcasters big and small,... [more]
Radio’s Most Innovative: “Rockline”
Launched in 1981, the syndicated show Rockline was a groundbreaking program, linking rock stars and ... [more]
The $weet $ound$ of ¢hristma$ Mu$i¢ $u¢¢e$$
As you can gather from the not-so-subtle, cheesy title of this post, holiday music is in the air, it... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: