jacobs media
Jacobs Media Social
DASH To Labor Day Weekend
Where did the summer go?   And what will the third half of the rest of the year bring to broadcast r... [more]
Radio’s Most Innovative: Radioplayer
From the consumer viewpoint, one of the best things about radio is that it just works. You simply tu... [more]
The App Majority
That comScore study that made the rounds last week has brought out the best (and worst) in radio as ... [more]
“Eat The Sushi”
One of my favorite Sunday New York Times simple pleasures is when they highlight business leaaders f... [more]
(Not A) Whole Lotta Coverage Goin’ On
Bad things keep happening at inconvenient times for radio. Whether it’s untimely deaths (Whitney Hou... [more]
Small Ball
This morning, a reminder that radio no longer operates in a vacuum.  And important to note that this... [more]
Radio’s Most SKINnovative – Jim McBride
The growth of the Internet has affected radio in infinite ways, including the creation of many uniqu... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: