jacobs media
Jacobs Media Social
You (Don’t) Need A Hobby
  Some of us (hey, don’t look at ME!) might be guilty of being so committed to our careers and ... [more]
Radio’s Most Innovative: High School Radio Day
Many in radio wonder where the next generation of talent is going to come from.  As smaller markets ... [more]
The Art of Social
  Today’s the day we’re presenting a deck of big findings to attendees at the Worldwide Radio S... [more]
Serial Success
So the good news is that the wildly successful public radio podcast Serial has just nabbed a highly ... [more]
…Before I Get Old
You know that old Who lyric – “Hope I die before I get old.”  For Roger and Pete, ... [more]
Quotations From Chairman Mel
OK, in the spirit of full disclosure, I did not attend the National Association of Broadcasters Conv... [more]
Radio’s Most Innovative: Radio.com’s Minimations
Television has always been better than radio at recycling, repurposing, and repackaging its best con... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: