jacobs media
Jacobs Media Social
Look! It’s that hot new car with FM RADIO!
We’ve been watching this unfold for years. It seems like every car model has a slick new TV spot wit... [more]
Does Radio Have Emotional Issues?
As media and social options proliferate, it is becoming clearer over time that emotional connections... [more]
Radio’s Most Innovative: Fun Kids
In America, our primary exposure to radio created for children is Radio Disney, which arguably was a... [more]
“Pandora’s holding on line 2…”
A funny thing happens after you’ve put together three DASH Conferences. You learn a lot about what’s... [more]
Radio’s Changing Partners(hips)
We are fortunate at Jacobs Media that we travel in a lot of different circles. We work with many gre... [more]
And the winner is….RADIO!
Today’s blog post title is comprised of five words you don’t usually run across in a discussio... [more]
The 22 Immutable Laws…of Radio Storytelling
Radio has come a long way since gurus Al Ries & Jack Trout literally wrote the book on marketing... [more]

jacobs media research


Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: