jacobs media
Jacobs Media Social
Public Radio’s Demographic Cliff

The shifting demographics that are at the epicenter of every conversation in public radio circles... [more]

How Radio Can Disrupt The Disruptors

The buzz out of Forecast last week surrounded CRN International Executive VP Dick Kalt’s comments... [more]

Are You Addicted To Your Mobile Phone?

The smartphone revolution hasn’t just rocked our worlds. It has changed our culture and the fabri... [more]

Why Radio Should Be Planting Trees

“The best time to plant a tree was 20 years ago. The second best time is now.” That old Chinese p... [more]

Pandora: More Than Just A Jukebox?

Pandora has been in the news these days. In fact, if you look back over the past several weeks, P... [more]

The Beginning Of The End For Radio Traffic Reports?

The ways in which consumers access entertainment and information while they drive is the foundati... [more]

Dashboard Invaders

I’ve spoken to many people during the past week who attended DASH to get a sense of which s... [more]

jacobs media research


Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: