jacobs media
Jacobs Media Social
Personalized Radio?
Maybe you remember seeing Minority Report and the creepy scene in the mall where Tom Cruise gets bom... [more]
Is Radio’s Future Going “Off-Air?”
Don’t let today’s blog headline fool you. The future of radio is “Off-Air.” Or as it is also called ... [more]
Making the Donuts AND Driving the Trucks
Fans of The Daily Show may be thinking it will never be the same because of Jon Stewart’s departure,... [more]
Radio’s Most Innovative: Entercom Sacramento’s “Eat Farm To Fork” Initiative
Ask people what they know about Sacramento and they will tell you it’s the capital of California. Sp... [more]
Radio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and... [more]
A Love Letter To WWL Radio
This week on JacoBLOG, the topic of radio doing a better job of marketing itself has wafted through ... [more]
Below the Radio Radar
The only thing worse than not being competitive in your industry is not knowing who you’re competing... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: