jacobs media
Jacobs Media Social
Extra! Extra! (We’re Late Again)
A recent New York Times story about sports and journalism is packed with lessons for everyone in tra... [more]
Market the Big Dog
Perhaps you’ve seen these billboards in your hometown or while on vacation. The “Shot on iPhone 6” c... [more]
BORRRINNNNGGGG!!
I’m sitting at a Tigers vs. Marlins exhibition baseball game earlier this month, and after the Tiger... [more]
Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer
We’ve been showcasing innovators here in this space since last August, without a single sexual refer... [more]
It’s A Mood Thing
Back in the early ‘80s when I was programming WRIF in Detroit, there were no computer scheduling sys... [more]
Different Strokes
A one-size-fits-all strategy in a media world of customized choices and expanded options just isn... [more]
For Whom The Benz Rolls
The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the mo... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: