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Radio’s Most Innovative: WTOP Digital
There are many factors that have contributed to Hubbard Radio’s All-News WTOP in Washington, D.C., b... [more]
The Fault Is Not In Our Cars…But In Ourselves 2
Yesterday’s post about Pandora’s full frontal assault on broadcast radio via the “connected car” gen... [more]
The Fault Is Not In Our Cars…But In Ourselves
Today’s post title is the only possible conclusion I can reach about broadcast radio’s lack of... [more]
Classic Rock Marches On
As if you needed any indication that the Classic Rock revolution is alive and well, look no further ... [more]
So What Happened At DASH?
Now that our second DASH conference is history, I heard from a number of people late last week and o... [more]
Radio’s Most Innovative: Radio Broadcasting
You may not have it marked on your calendar, but today is the 95th birthday of radio broadcasting, a... [more]
Long May You Run
America’s love affair with cars is a relationship that is nearing the century mark.  The freedom to ... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: