jacobs media
Jacobs Media Social
Thin Skin
Yesterday, we talked about the need for celebrities from all fields – movies, sports, TV, and of cou... [more]
Thick Skin
There has been a fundamental change in the traditional relationship between celebrities and the fans... [more]
The Teen Scene
There’s always a lot of talk in radio circles about the challenge posed by Millennials.   But of cou... [more]
Key(note)s To Success
GroupM is the world’s largest media investment management group, a part of WPP. So it’s no surprise ... [more]
“The Ultimate Mobile Device”
Last week, AT&T’s SVP of emerging devices, Chris Penrose, singled out what he called “the ultima... [more]
Radio’s Most Innovative – John Fullam/Greater Media Philly Innovation Challenge
For this week’s “Innovation Friday” entry, we are going meta on you as we profile a fantastic innova... [more]
Radio Spoiler Alert!
When the topic of great television series comes up during casual moments in meetings or at client me... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: