jacobs media
Jacobs Media Social
Innovation in Radio
No, today’s blog post title is not an oxymoron despite what you hear from naysayers in and out of th... [more]
W.W.A.W.D.
In case you’re wondering, today’s blog post acronym means “What Would Anita Wadd Do?”  And if you do... [more]
Have You Made The Top 30?
You own a smartphone, you download apps, and your radio station may be very involved in the mobile e... [more]
Why Wi-Fi
If you’ve been following our Consumer Electronics Show and telematics conferences tours these past f... [more]
The Way We’ve Always Done It
More than a year ago, we ran a blog post called “Gone Mobile” that highlighted two photos taken from... [more]
Weird
So Al Yankovic’s newest effort, Mandatory Fun, is the #1 best-selling album in the country?  Wow.  A... [more]
How Do We Make Money With Social Media?
That is the question, and one that Lori Lewis gets asked a lot. After all, stations are aggregating ... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: