jacobs media
Jacobs Media Social
Sure Plays A Digital Pinball
As has been pointed out by analysts like Reed Bunzel and Radio Ink, The Radio Show last week contain... [more]
What’s In A Name?
The announcement yesterday that Clear Channel is rebranding itself as iHeartMedia should come as no ... [more]
I’m (Not) Lovin’ It
Yesterday, we talked about some of the differences between The Radio Show and the PRPD Convention.  ... [more]
A Surprise Every 20 Minutes
While many of you reading this post spent last week in Indianapolis at The Radio Show attending Supe... [more]
Radio’s Most Innovative – George Gimarc
When it comes to innovation, there are people who have one great idea that becomes their entire focu... [more]
Be Pushy
A new study from statistical app tracker Localytics reveals something we’ve been seeing for a few ye... [more]
“How’m I Doin’?”
If you’ve ever lived in New York City or you’re a fan of the Big Apple, you can never forget the imp... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: