jacobs media
Jacobs Media Social
I’ve Seen The Future
One of the nice things about owning your own business is that you don’t spend a lot of time th... [more]
Emotional Rescue
What’s your move when you’re a legacy player in a highly crowded, competitive industry and the new k... [more]
Sweat The Small Stuff
This has been another amazing season for that NFL dynasty known as the New England Patriots.  After ... [more]
Radio’s Most Innovative: Jim Fox and KKDO’s “Like/Dislike”
As long as there have been request lines piping the voices of listeners into radio station air studi... [more]
My “Deep Drive” In A Cadillac Escalade
The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smart... [more]
Clicked On A Banner Ad Lately?
As many industries grapple with monetization strategies in the digital space – including radio, of c... [more]
It’s the Onion, Right?
Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wi... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: