jacobs media
Jacobs Media Social
Who’s Broadcasting The World Cup?
You could hear the fireworks throughout all 50 states the other night.  And I’m not talking ab... [more]
“Do you mean the French philosopher?”
I have held off on commenting, posting, or bloviating about what is already the most uttered word ra... [more]
in•de•pend•ent
From a radio standpoint, what does it mean to be “independent?”  How do you define it? S... [more]
“Magic In My Ears”
Some of you know Bob Kernen, jācapps’ CEO as a techie guy. But while Bob is proficient in all things... [more]
You Are Now Leaving Pottersville
Everywhere we look, we see the same signs. Businesses that are serious about remaining relevant over... [more]
To Podcast Or Not To Podcast?
Since Seth Resler – our Digital Dot Connector – joined us last month, we’re already learning a great... [more]
The R Word
The radio industry is going through tumultuous times accompanied by a cascade of conflicting data an... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: