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Radio’s Most Innovative: Rick Carroll’s Rock Of The ‘80s
It’s not always possible to determine the true origin of a radio format. Many start with multiple st... [more]
Rock, Rock on the Range (Deer and Antelope Not Included)
Mike Stern recently made the supreme sacrifice and attended Rock On The Range, a music festival devo... [more]
Who Said That?
In reading the news over the long holiday weekend on my laptop and phone, I ran across a fascinating... [more]
I Second That Emoji
As our Internet-based lives and the ways in which we communicate and engage with each other continue... [more]
Happy Innovation Weekend
Yes, I get it. It’s Memorial Day Weekend, a time when we honor the amazing people in the military wh... [more]
A PPM Lesson…From Howard Stern
If you know your radio history, you probably recall that among his many wise career moves, Howard St... [more]
Creatures of Habit
A few years ago, we put a spin on our Techsurvey mission. In the early years, the guiding principle ... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: