jacobs media
Jacobs Media Social
Radio’s Most Innovative: Jeff Smulyan/WFAN
It’s often said that success has many fathers.  The problem is that it can make it a challenge to de... [more]
Prep School
With all this bad weather all over the country, the good news is that Spring Training is underway, a... [more]
It’s About Time
As technology, media, and gadgets continue to change and become bigger parts of our lives and our bu... [more]
Wanted: Musicologists
Last week, we aired it out a bit with the Coleman Insights crew about whose pyramid – or should we s... [more]
#NoBadRadio
Jim Elliott is probably a bit nervous.  He’s the new chief judge for the 2015 Radio Mercury Aw... [more]
Radio’s Most Innovative: XAPPmedia
It’s no coincidence that some of the most innovative developments in and around radio these past cou... [more]
Go Fish!
These days, it seems like there’s a very line between the wisdom of “fish where the fish... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: