jacobs media
Jacobs Media Social
Radio’s Most SKINnovative – Jim McBride
The growth of the Internet has affected radio in infinite ways, including the creation of many uniqu... [more]
Radio’s Flag Bearer
In the past few years, we’ve devoted time in our Techsurveys to better understanding the threat that... [more]
In A Flash
So when you think of things that move really fast, what comes to mind? Of course, there were those a... [more]
The Fork In A Critical Road
Before you know it, the old pigskin will be tossed around, and soon, commercial radio broadcasters w... [more]
It’s Not You, It’s Me
It’s one of the worst lines you’ll ever hear: “It’s not you, it’s me.&... [more]
Radio’s Most Innovative – All Christmas Music
For our second honoree in our “Radio’s Most Innovative” series, we are going back in time and possib... [more]
BJ Talks
You may be thinking that it’s “Seattle DJ Week” on this blog – and you wouldn’t be wrong... [more]

jacobs media research

Research

Before we became consultants, the backbone of the company was in media research, due to Fred's background, training, and early history with the legendary Frank N. Magid & Associates.

We are known worldwide as a consultancy that excels because of its foundation in data. We conduct focus groups, dial tests, web surveys, and other projects for client radio stations, in addition to companies that are looking to best serve their target markets.

Research Studies

Our web polls - covering everything from "shock jocks" to format reports to technology - have been quoted and extensively covered by the national media and industry trades.

Bedroom ProjectWe also conduct groundbreaking ethnographic research, leaving the telephone and the focus group conference room behind, and visiting respondents in their homes and cars, allowing us to observe behavior rather than merely asking about it. Companies such as Procter & Gamble, Starbucks, Marriott depend on ethnography to identify consumer desires. Our groundbreaking "Bedroom Project" conducted in association with Arbitron, was a unique look into the lives of 18-28 year-olds and how they interact with technology. You can view a sample of the video here.  We followed up "Bedroom" by charting new territory with "Goin' Mobile."

We also serve as liaisons between stations and the research firms they hire, helping our clients get the most out of their research dollars. Jacobs Media has the unique skill set that combines programming expertise with research know-how.

Here are some studies we've executed you may want to review: