jacobs media
Jacobs Media Social
Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]

Why Can’t Radio Monetize Holiday Music?

  For years now, the Weather Channel has been naming storms, so there’s no reason why we shouldn’... [more]

Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about their... [more]

Radio’s Backstage Pass

Consumers have always had a strong desire to get behind the velvet ropes, to go backstage, to gai... [more]

jacobs media talent development

Recognizing and coaching on-air personnel is a key to driving success in the radio business. We have an extensive library, covering on-air talent, programming, marketing, and sales.

And when it comes to getting the most out of DJs and personality shows, Jacobs Media's one-to-one talent coaching has a great record for developing shows and moving the needle in the ratings.