Jeff Haley, Deb Esayian – “Managing The Digital Sales Transition”

Co-founder/Managing Partner of Ronning Lipset Radio, Eric Ronning has worked to connect traditional advertisers with the ever-growing audience of online radio listeners.  He has worked with Yahoo!, CBS Radio, LAUNCHcast and others towards this goal.  Deb Esayian has been at the forefront of helping radio stations managing their digital transition in her role as Co-President of Emmis Interactive. They will explore the trends and demands that advertisers are making, and how radio stations need to adapt. Moderated by our Paul Jacobs, they will share their perspectives on how radio needs to make adjustments in all departments to maximize the revenue opportunity, and to create compelling digital entertainment for listeners.