Content :
Conversation :
Context
8:30am-12:30pm December 9, 2010
The Arbitron Client Conference is December 7 & 8, The
Jacobs Summit is December 9. Click above to register for the full
three day event. Space is limited, so please register soon.
Use our Twitter hash tags: Jacobs Summit - #js15 or Arbitron's - #ACCJMS10
* The Jacobs Media Summit will not be available
via the Arbitron virtual conference. We encourage
you attend the
Continental Breakfast Served from 8:00am-8:30am
It's
The Message That Matters
8:30-9:00am
Val Geller is the president of Geller Media International and works as a consultant, an author and seminar leader.
> World-renowned talent coach and author, Val Geller, will set the tone for the day. Whether you’re creating content and entertainment for transmitters and towers or podcasts, social media pages, and Twitter communities, what are the key factors and best practices for creating powerful audio?
A Buggy Whip Industry?
9:00am-9:40am
Gary Shapiro from the Consumer Electronics Association
> No issue is hotter for radio
than performance rights, and recently we've heard from a new voice. Gary
Shapiro, President and CEO of the Consumer Electronics Association, has not
been shy in his criticism of the concept of the inclusion of FM chips in
mobile devices. Gary will share his thoughts on this issue, but will also
talk about the future of media and technology and what radio can look
forward to.
Using
The Backchannel
9:45am-10:15am
Stephen Clark is the WXYZ/Channel 7 Action News at 6 Anchorman
> Stephen Clark is an anchorman at Channel 7 in Detroit. But if you think you know how TV news is being gathered, think again. Stephen has initiated a novel audience interactive program - The Backchannel - using Twitter to communicate with his audience as he's putting together stories and during the newscasts themselves. The Backchannel is an innovative feedback loop that might just change television news. And it has applications for News/Talk radio stations, as well as for personalities and teams who are bold enough to give the audience a seat at the table. Stephen joins the Summit to discuss how the Backchannel works and how it can remake radio.
Is This Radio?
10:20am-11:00am
> In the past several months, major radio brands like WTOP in Washington DC and National Public Radio have announced that they are dropping the term, "radio," from the way they refer to themselves. They are doing this because of their belief that "radio" is much more than what comes out of transmitters and towers. Joel Oxley, Bonneville's Senior Regional VP and manager of WTOP will be joined by NPR's Senior Director of Product Development, Michael Yoch, and the RAB's President/CEO Jeff Haley in a discussion exploring just what is radio today and in the future, and how should broadcasters define it.
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| Joel Oxley | Michael Yoch | Jeff Haley |
"Are
You Being Followed? Social Media Made Easy"
11:00am-11:30
Jessica Northey owns Finger Candy Media, LLC and is Associate Editor of FullThrottleCountry.com
> Renowned social mediologist Jessica Northey will bring her unique - and successful - secrets on how to ramp up a social media effort. She practices what she preaches - Jessica currently has over 100,000 followers on Twitter and even more impressive, her company, Finger Candy Media has close to 11,000, and her dog has over 4,500!
Jessica IS social media! She translates the confusing points to an easy to understand platform. Jessica has over 15 years of experience in all media, including radio. She's a nationally recognized Blogger/Writer, Social PR Expert who owns social media boutique firm Finger Candy Media, LLC and is the Associate Editor of FullThrottleCountry.com, country music radio's interactive new media idea sharing platform.
Turning the Queen Mary:
11:30am-12:00pm
Lee Abrams, Former Tribune Chief Innovation Officer
> Lee Abrams has been in the news a lot lately for his departure as Chief Innovation Office of The Tribune Company. But there is an important story behind the headlines - the challenges in taking an old media product and changing the culture and practices in order to survive and thrive in a new, complex, and competitive media world. Lee is a former radio consultant as well as as the Chief Programming Officer at XM, so he knows the radio space and our challenges as well as anyone.
* The Jacobs Media Summit will not be available
via the Arbitron virtual conference. We encourage
you attend the
Space is limited - please register soon
Jacobs Summit 15 is 8:30am-12:30pm December 9, 2010
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