jacobs media
Jacobs Media Social
Is Radio’s Future Going “Off-Air?”
Don’t let today’s blog headline fool you. The future of radio is “Off-Air.” Or as it is also called ... [more]
Making the Donuts AND Driving the Trucks
Fans of The Daily Show may be thinking it will never be the same because of Jon Stewart’s departure,... [more]
Radio’s Most Innovative: Entercom Sacramento’s “Eat Farm To Fork” Initiative
Ask people what they know about Sacramento and they will tell you it’s the capital of California. Sp... [more]
Radio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and... [more]
A Love Letter To WWL Radio
This week on JacoBLOG, the topic of radio doing a better job of marketing itself has wafted through ... [more]
Below the Radio Radar
The only thing worse than not being competitive in your industry is not knowing who you’re competing... [more]
Radio’s Perception vs. Reality Problem
We’ve all been there.  You work for a brand – or in the case of many people who read this blog – a r... [more]

It’s a wrap…more than 200 radio stations across North America generated over 41,000 in-tab interviews. It’s an amazing study that covers everything from car radio pushbuttons, smart TVs, and the FM chip. Dig in.

Radio's Most Innovative

DASH 3.0

The most unique conference in radio is back November 4-5 in Detroit with stimulating sessions, speakers, & presentations to help broadcasters carve out an effective automotive sales and programming strategy.

Click here for details.

Content Marketing

Jacobs Media's new Digital Dot Connector, Seth Resler, shows you how to use Content Marketing to integrate all of your digital tools into one coherent strategy.

To watch Seth's 4-minute video ... click here

Media leadership, strategic thinking, results

For more than three decades, Jacobs Media has become synonymous with media innovation and results. From our roots in radio in the ‘70s and ‘80s, the company has broken ground in the digital space, excelling in the integration of digital, mobile, and social strategies with heritage media brands.

With a commitment to innovation and customized research strategies, our mission is to keep clients aware of new trends using web surveys, focus groups, one-on-ones, and ethnography, going beyond the numbers and observing real people in real life situations.

As the media world has changed, so have we. Our mobile apps company – jacAPPS – is among the leaders in the space. And on the social front, our work has been groundbreaking.

Radio's Most Innovative
The champions of Radio's Most Innovative
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Seth Resler...Digital Dot Connector
Click here to read about Seth
[more]
Connecting the Dots Monday Memo
Memos from Seth Resler, a DIYer in the digital space
[more]
PRTS7 It's A Wrap
Stay tuned for results from PRTS7
[coming soon]