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No Surprise: Super Bowl Ads Were Lame

OK, what was more boring on Super Bowl Sunday? The game or the ads? Unless you were a Denver Bron... [more]

Defining Radio’s Future In One Word: Mobile

Six years ago this month, we were running around Dallas, Los Angeles, Baltimore, and Cleveland ob... [more]

More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Wher... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]

Announcing Techsurvey12.  Click here for information on how we do these surveys, why we do them, and why we would love for you to participate in TS12. 

Techsurvey12
CMB3

Announcing Jacobs Media's 3rd annual CMB Techsurvey. 

Click here for more information and to register.

Free Webinar - "The 10 Things We Learned At CES That Impact Radio"

Jacobs Media and Inside Radio present "The 10 Things We Learned At CES That Impact Radio."  

CLICK HERE to register for this free webinar.

Media leadership, strategic thinking, results

For more than three decades, Jacobs Media has become synonymous with media innovation and results. From our roots in radio in the ‘70s and ‘80s, the company has broken ground in the digital space, excelling in the integration of digital, mobile, and social strategies with heritage media brands.

With a commitment to innovation and customized research strategies, our mission is to keep clients aware of new trends using web surveys, focus groups, one-on-ones, and ethnography, going beyond the numbers and observing real people in real life situations.

As the media world has changed, so have we. Our mobile apps company – jacAPPS – is among the leaders in the space. And on the social front, our work has been groundbreaking.

Radio's Most Innovative
The champions of Radio's Most Innovative
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Seth Resler...Content Marketing
Click here to watch Seth's 4-minute video.
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Connecting the Dots Monday Memo
Memos from Seth Resler, a DIYer in the digital space
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TS11...It's A Wrap.
More than 200 radio stations across North America generated over 41,000 in-tab interviews.
[more]
DASH 2015
The third DASH Conference is now history.  Click here for great recaps from AllAccess.
[more]