jacobs media
Jacobs Media Social
How Do We Make Money With Social Media?
That is the question, and one that Lori Lewis gets asked a lot. After all, stations are aggregating ... [more]
Going Backstagers
Yesterday, Mike Stern wrote a guest post about “super consumers.”  The idea of focusing on hardcore ... [more]
Radio Needs To Be More Cheesy
Mike Stern has programmed lots of great radio stations in small markets and Top 5 metros alike.  No ... [more]
The Anatomy Of A Tweet
An ongoing trend in social media is the realization that the free ride is, in fact, over.  Maybe it ... [more]
Tick Tock
Last week, Dave Martin fired off a tweet featuring a cartoon created by the brilliant marketer, Tom ... [more]

Shapiro To Keynote DASH

Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), will be a keynote speaker at the second DASH Conference in Detroit, October 15-16, 2014.

The Dash Conference 2014

jacobs media & PRPD

PRTS6

Key findings and takeaways are available now, along with details on the PRPD conference presentations
PRTS 6

Jacobs Media

On The Road

Join us as we hit the road this Spring & Summer to speak at, and participate in, a number of different conferences
Jacobs Media On The Road

Media leadership, strategic thinking, results

For more than three decades, Jacobs Media has become synonymous with media innovation and results. From our roots in radio in the ‘70s and ‘80s, the company has broken ground in the digital space, excelling in the integration of digital, mobile, and social strategies with heritage media brands.

With a commitment to innovation and customized research strategies, our mission is to keep clients aware of new trends using web surveys, focus groups, one-on-ones, and ethnography, going beyond the numbers and observing real people in real life situations.

As the media world has changed, so have we. Our mobile apps company – jacAPPS – is among the leaders in the space. And on the social front, our work has been groundbreaking.

SM3Social Media Monday Memo
Lori Lewis' weekly memo on what's happening in the social space, and ways for your station and personalities to take advantage of these great tools
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FiveThirtyEight On Classic RockFiveThirtyEight On Classic Rock
FiveThirtyEight does some amazing things with metrics.  This is  a thoughtful look at the format we all know and love, and how it's changed and is changing.
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TS10 Research UpdateWAKE UP!
How do radio listeners wake up in the morning - clock radio or cell phone?
[more]