jacobs media
the nation's leading rock radio consulting firm
jacoblog
26
Nov
Happy Thanksgiving!
We wish you and your family a safe and happy holiday!! JacoBlog will return on Monday, November 30.... [more]
25
Nov
Everybody Has (Un)Friends
If you doubt the power of Facebook and social networking sites, consider the Oxford Dictionary's cho... [more]
24
Nov
Holiday Music
When it comes to the holiday season, the music that would make most radio operators happy is the rin... [more]
23
Nov
Does Marketing Work?
Last week, I boarded a plane only to find out that the FAA's computer system had gone down due to a ... [more]
20
Nov
Aaarrggghhh!!!! (Pirates Buy Music)
Say it ain't so. Turns out that a new research study conducted in the UK shows that consumers who st... [more]
W.T.D.A. Social Networking Sites
Social Networking Sites
This could be the easiest thing you do to to enhance your digital presence.  If your station - and EVERY jock doesn't have a MySpace, Facebook, or Twitter page yet... Get one!

Click, Clack, App!

Car Talk App Available Now

Who else but Click and Clack, the Tappet Brothers, would be the first public radio program to have their own iPhone app? Now fans of "Car Talk" can listen to the latest show.
[click here for details]
[click here to get it]
Car Talk

Jacobs Summit 2009

Content Was King

MSNBC's Joe Scarborough and Mika Brzezinksi, NPR's Terry Gross, Buzzmarketing's Mark Hughes, and "Secrets from the Obama Campaign" with Scott Goodstein, made this our best summit ever!
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Summit 2009

THANKSGIVING

Promotion Ideas

Get stuff with our Thanksgiving 2009 ideas & promotions
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Thanksgiving Ideas & Promotions

the nation's leading rock radio consulting firm

When Rock radio innovates, Jacobs Media is there.  Fred Jacobs created the Classic Rock radio format on his kitchen table in 1983. Since then, Jacobs Media has grown to be American radio’s leading consultants - not just to Classic Rock stations - but to all Rock radio, Alternative radio, Public Radio, and brands that need to understand their specific consumer target. With a commitment to innovation and customized strategies, Jacobs Media keeps clients aware of new trends, using online polls, focus groups, and - now - as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. Consulting. Research. Strategy. Jacobs Media.
December CountdownsDecember Countdowns
Check out our lists of lists and ideas for end-of-year countdowns.
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Pink Floyd's "The Wall" Anniversary"The Wall" 30th Anniversary
On November 30 Pink Floyd's "The Wall" celebrates its 30th Anniversary.  We've bricked out a few ideas for your station to take advantage of the event.
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iPhones & RemotesiPhones & Remotes
The iPhone now has a tool that is tailor-made for all those remotes and sales appearances.
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Don't Be Anti-SocialDon't Be Anti-Social
Strategic ways to better craft a Social Networking program for your station and personalities.  You can also review our Tech Survey V Social Networking findings.
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