jacobs media
the nation's leading rock radio consulting firm
jacoblog
09
May
The Classic Rock Community
This week, I was honored that R&R named our creation of the Classic Rock format one of the 35 pivota... [more]
08
May
Reimagination
In radio meetings, we're often talking about how we're going to have to reinvent events, features, a... [more]
07
May
The Responsive Chord
Long before I read the famous Ries & Trout Positioning book, another little book from the '70s helpe... [more]
06
May
Story Time
How do you market a great brand in 2008? You could use statistics or positioning statements. But if ... [more]
05
May
Oprah "Gets" PPM
Thanks to our Eric Holmes for bringing this to our attention. It's all about Oprah and her keen unde... [more]

 

W.T.D.A?

What's The Digital Application

Radio needs to start thinking differently.  It’s important for digital to have a prominent place inside your radio station and for programmers & managers to rethink how we’re shaping our business
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JacoBLOG - Jacobs Media's Blog

Tech Survey IV

Satellite Radio Has Issues

The merger between the two satellite companies may not be the best way to address what ails them.
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Tech Survey IV Satellite Radio

Got Gas?

Gas ideas & promotions

Once again the price of gas has shot through the record books.  Get our updated take on gas contesting to fuel your creativity!
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Gas Promotions

the nation's leading rock radio consulting firm

When Rock radio innovates, Jacobs Media is there.  Fred Jacobs created the Classic Rock radio format on his kitchen table in 1983. Since then, Jacobs Media has grown to be American radio’s leading consultants - not just to Classic Rock stations - but to all Rock radio, Alternative radio, Public Radio, and brands that need to understand their specific consumer target. With a commitment to innovation and customized strategies, Jacobs Media keeps clients aware of new trends, using online polls, focus groups, and - now - as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. Consulting. Research. Strategy. Jacobs Media.
Classic RockA Pivotal Moment
Radio & Records cites the birth of Classic Rock as one of the "35 Pivotal Moments" in the paper's history
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iPhone GrowthiPhone Slowdown?
After a strong start with Rockers, Tech Survey IV finds growth has stalled
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Mother's DayMother's Day
For the most important person in everyone's life, make Mother's Day even more special
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Memorial DayMemorial Day
Whether you want to show your patriotic side or simply "get your summer on," we've got you covered with ideas
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