jacobs media
Jacobs Media Social
The 22 Immutable Laws…of Radio Storytelling
Radio has come a long way since gurus Al Ries & Jack Trout literally wrote the book on marketing... [more]
Radio’s Most Innovative: Delilah
At Jacobs Media and in this blog, we often talk about the importance of radio personalities making t... [more]
Radio’s Car Dealer Conundrum
This morning, I’m honored to take the stage at the NAB/RAB Radio Show with fellow consultant A... [more]
The Next Song
A new TV campaign for Pandora ought to have everyone in broadcast radio thinking about what this med... [more]
How To Become Their ApP1
jācapps’ COO, Bob Kernen, and I share a lot in common – a love for radio and a fascination with the ... [more]
“I don’t want to pay for ears – I want to pay for actions.”
After two DASH Conferences, we’ve gained a greater understanding of what car manufacturers and their... [more]
Radio’s Most Innovative: Steven Price/Townsquare Media
Critics of radio broadcasting companies these past few years always seem to cite a lack of imaginati... [more]

public radio


Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.


Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.