jacobs media
Jacobs Media Social
The Teen Scene
There’s always a lot of talk in radio circles about the challenge posed by Millennials.   But of cou... [more]
Key(note)s To Success
GroupM is the world’s largest media investment management group, a part of WPP. So it’s no surprise ... [more]
“The Ultimate Mobile Device”
Last week, AT&T’s SVP of emerging devices, Chris Penrose, singled out what he called “the ultima... [more]
Radio’s Most Innovative – John Fullam/Greater Media Philly Innovation Challenge
For this week’s “Innovation Friday” entry, we are going meta on you as we profile a fantastic innova... [more]
Radio Spoiler Alert!
When the topic of great television series comes up during casual moments in meetings or at client me... [more]
Holy Crap, Pandora
In much the same way that Facebook is not resting on its laurels, Pandora is experimenting with its ... [more]
Take That, Pandora
Historically, radio stations have done a great job of attacking other radio stations. Whether Top 40... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.