jacobs media
Jacobs Media Social
Vada Grande O Vada A Casa (Go Big Or Go Home)
It used to be that radio stations were in control, and their audiences reacted and behaved according... [more]
Radio’s Most Innovative: “Radio’s Best Friend” Art Vuolo
One of the best parts of working in the radio industry is the truly unique people you meet. While th... [more]
Howdy Partner!
Sometimes the best strategies and advice come from someone outside the business. In the case of a re... [more]
My My, Hey Hey (Out of the Stream)
It’s been a crazy week for radio but that’s the world in which we live. You may have heard the recen... [more]
That’s Billion With A “B”
While the radio industry is wringing its hands over measurement, encoding, black boxes, and number g... [more]
The Podcast’s The Thing
Amidst the Voltair madness last week, you may have missed the second biggest story in radio. It was ... [more]
Radio’s Most Innovative: KCSN’s Remote Studio and Performance Space
On this blog, the topic of radio stations getting out of their friendly confines and taking shows an... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.