jacobs media
Jacobs Media Social
Radio’s Most Innovative: Entercom Sacramento’s “Eat Farm To Fork” Initiative
Ask people what they know about Sacramento and they will tell you it’s the capital of California. Sp... [more]
Radio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and... [more]
A Love Letter To WWL Radio
This week on JacoBLOG, the topic of radio doing a better job of marketing itself has wafted through ... [more]
Below the Radio Radar
The only thing worse than not being competitive in your industry is not knowing who you’re competing... [more]
Radio’s Perception vs. Reality Problem
We’ve all been there.  You work for a brand – or in the case of many people who read this blog – a r... [more]
Radio’s Most Innovative: Zach Sang, Part 2
Last week, we profiled the youngest honoree in our “Radio’s Most Innovative” initiative – radio host... [more]
iHeartRadio: “We Ate Our Own Cooking”
Radio’s hot streak continues, and the reasons why go to the heart of what the industry as a whole ou... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.