jacobs media
the nation's leading rock radio consulting firm
03
Feb
The Most Insane Promotion – Ever
Every programmer and promotions/marketing person knows exactly where I’m headed – especially at heri... [more]
02
Feb
Changing Partners
Our friend Mike Anthony made some nice contributions to our blog in 2011.  One of his ongoing themes... [more]
01
Feb
The $75 Solution
I recently returned from a visit to Philadelphia, and on a follow-up conference call with the WMMR m... [more]
31
Jan
In Praise of…Radio?
Traditional media is so easy to bash, and radio has its share of bashers.  I hope that through the p... [more]
30
Jan
The Windshield View From CES
It’s a weird thing about HD Radio.  Like the topic of abortion on Talk/Radio, it is guaranteed to br... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.