jacobs media
Jacobs Media Social
I’ve Seen The Future
One of the nice things about owning your own business is that you don’t spend a lot of time th... [more]
Emotional Rescue
What’s your move when you’re a legacy player in a highly crowded, competitive industry and the new k... [more]
Sweat The Small Stuff
This has been another amazing season for that NFL dynasty known as the New England Patriots.  After ... [more]
Radio’s Most Innovative: Jim Fox and KKDO’s “Like/Dislike”
As long as there have been request lines piping the voices of listeners into radio station air studi... [more]
My “Deep Drive” In A Cadillac Escalade
The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smart... [more]
Clicked On A Banner Ad Lately?
As many industries grapple with monetization strategies in the digital space – including radio, of c... [more]
It’s the Onion, Right?
Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wi... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.