jacobs media
Jacobs Media Social
I’m (Not) Lovin’ It
Yesterday, we talked about some of the differences between The Radio Show and the PRPD Convention.  ... [more]
A Surprise Every 20 Minutes
While many of you reading this post spent last week in Indianapolis at The Radio Show attending Supe... [more]
Radio’s Most Innovative – George Gimarc
When it comes to innovation, there are people who have one great idea that becomes their entire focu... [more]
Be Pushy
A new study from statistical app tracker Localytics reveals something we’ve been seeing for a few ye... [more]
“How’m I Doin’?”
If you’ve ever lived in New York City or you’re a fan of the Big Apple, you can never forget the imp... [more]
You’re The Boss
I made an interesting discovery on LinkedIn last week.  I started receiving congratulatory messages ... [more]
“I Owe It All To Joan Rivers”
The passing of Joan Rivers last week brought out a lot of memories, a lot of laughs, and a lot of em... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.