jacobs media
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The Cool New Profession: Radio DJ

If you’ve caught Emmis’ Jeff Smulyan speaking at a conference or industry event in th... [more]

Pitching The Hot, New Startup: Radio

These days, you hear the same murmurings everywhere you go. Stations have the ratings, but sales ... [more]


As we head into the weekend where thankfulness is front and center on all of our minds, I was thi... [more]

Public Radio’s Demographic Cliff

The shifting demographics that are at the epicenter of every conversation in public radio circles... [more]

How Radio Can Disrupt The Disruptors

The buzz out of Forecast last week surrounded CRN International Executive VP Dick Kalt’s comments... [more]

Are You Addicted To Your Mobile Phone?

The smartphone revolution hasn’t just rocked our worlds. It has changed our culture and the fabri... [more]

Why Radio Should Be Planting Trees

“The best time to plant a tree was 20 years ago. The second best time is now.” That old Chinese p... [more]

public radio


Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.


Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.