jacobs media
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Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer
We’ve been showcasing innovators here in this space since last August, without a single sexual refer... [more]
It’s A Mood Thing
Back in the early ‘80s when I was programming WRIF in Detroit, there were no computer scheduling sys... [more]
Different Strokes
A one-size-fits-all strategy in a media world of customized choices and expanded options just isn... [more]
For Whom The Benz Rolls
The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the mo... [more]
Changing Jobs
Mercifully, Starbucks’ ill-fated “Race Together” message on their cups promotion ended yesterday, dr... [more]
Radio’s Most Innovative: NPR’s “Car Talk”/Doug Berman
One of the beauties of true innovations is that when they work, we accept them as the phenomenal win... [more]
I Love Calgary (and Milwaukee and Tulsa and Rochester)
We talk a lot about the value of radio focusing on the local heartbeat. And in a great feature on Th... [more]

public radio

 

Over the past several years, Jacobs Media has been providing consulting, research, and analysis for individual public radio stations, the Corporation for Public Broadcasting, and National Public Radio. Fred and Paul Jacobs have become noted authorities in this space, and frequently keynote public radio events, conventions, and industry gatherings.

the environmental scan

In 2000, Jacobs Media was selected by The Corporation for Public Broadcasting to create "The Environmental Scan," an in-depth overview of new competitive threats to Public Radio from new technologies, including Internet audio streaming and satellite radio, along with an analysis on the state of commercial radio. This breakthrough report provided a view of the changing competitive landscape, and identified many of the factors affecting Public Radio today.

If you’d like to receive a copy of this report click here.

the "territories project"

Concurrent with the development of the "Scan," Jacobs Media was commissioned to implement programming and Internet strategies in three select Public Radio markets. This 12-month project involved the development and education of Web personnel at these stations, the implementation and re-design of station Web sites and Internet strategies, and the integration of these strategies with on-air programming.

Several of the participating stations experienced success in areas as diverse as online fundraising, database, and Web traffic. Jacobs Media’s Digital Strategist, Tim Davis, spearheaded the "Territories Project" and continues to provide Internet consulting services to select Public Radio clients.

research

Jacobs Media has overseen and conducted research studies for individual public radio stations throughout the U.S., along with numerous projects for National Public Radio. This research has helped stations and NPR develop a high degree of understanding about the mood and needs of their members and listeners. Jacobs Media has also managed perceptual research projects in conjunction with outside research companies.

web site consultation

Jacobs Media offers analysis of the content, navigation, and overall management of public radio station Web sites. This consultation enables us to successfully deal with myriad issues affecting programming, marketing, and Internet services.