jacobs media
Jacobs Media Social
More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought.  Whe... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’l... [more]

What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 millio... [more]

Why Can’t Radio Monetize Holiday Music?

  For years now, the Weather Channel has been naming storms, so there’s no reason why we shouldn’... [more]

Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about their... [more]



Fred Jacobs

Fred JacobsFred has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years.

Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before forming Jacobs Media.

Along with providing the creative and intellectual direction for the company, Fred consults Jacobs Media’s major market Classic, Mainstream, and Active Rock clients, while having input in every client relationship.

Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State University.

Paul Jacobs
Vice President, General Manager

Paul is the "suit" in the company, rising up through the sales ranks to become a General Manager of a major market radio station at age 28. After graduating from Michigan State University in 1976 with a BA in Advertising, Paul immediately went to work selling radio for WNIC-FM in Detroit, where he realized one could actually make money selling air.

After a brief stint working for the William A. Robinson marketing services agency in Chicago, where he created campaigns for Philip Morris and Seagram's, Paul struck gold when he was hired as an Account Executive at WRIF-FM in Detroit. This experience launched his sales management career, and four years later, he became the General Sales Manager for KZEW-FM in Dallas, and ultimately, the General Manager for KHYI-FM, also in Dallas. He was lured home to run WDFX-FM in Detroit, before joining Jacobs Media as its General Manager in 1991.

Along with overseeing the day-to-day operations of Jacobs Media, Paul’s main contribution has been the addition of sales consulting services. As an expert in all Rock formats, Paul has made Jacobs Media clients’ untold amounts of money by aiding them in their understanding of how to sell, market, and position their formats via sales training seminars. He has conducted hundreds of client presentations on behalf of Jacobs Media clients, and has aided the Ford Motor Company and Procter & Gamble in improving their understanding of the youth market. Paul is a true "format champion" – someone who believes in the power of branding, and developing radio’s inherent assets.

Bill Jacobs

Bill JacobsFor nearly two decades, Bill has quietly become one of Rock radio’s most respected radio programming professionals. He emerged from Michigan State University with a Master’s degree in Telecommunications, and then became a Research Analyst for the USA Television Network. He later joined Eastman Radio in a similar capacity.

Bill was lured back to radio and joined Jacobs Media as a consultant in 1987. Since then, he has designed the programming for countless radio stations, has contributed to the company’s most impactful radio promotions, and most importantly, has become an expert in the specific needs and challenges facing small and medium market radio stations.

Mike Stern

Mike SternThis is Mike’s second time working at Jacobs Media. The first time was nearly 20 years ago when he came to the company after having graduated from Michigan State University and working at a station in Anchorage, Alaska.

Three years with the company taught him a great deal about successful radio programming and helped him launch a career that included overseeing stations in Chicago, Detroit, Denver, Las Vegas, Milwaukee, and Dayton. He primarily worked in Alternative and Active Rock, though he was also involved with Heritage and Classic Rock stations as well as Hot AC and the '80s format.

After leaving his position as Vice President of Programming for Emmis Chicago, Mike began writing about the industry, taking positions as News/Talk/Sports Editor for Radio & Records and Editor of Billboard’s Top 40 Update. During that same period, he also began consulting Arbitron’s Programming Services Team and helped launch their twice-weekly column "Not Your Average Quarter Hour," which focuses on providing insights for programmers and helping them maximize the value they get from their ratings data.

Finding that he missed working with talent, he also launched his own coaching business, Talent Mechanic, where he worked closely with hosts from across a wide range of formats and market sizes, as well as a large number of podcasters hosting shows about a wide range of topics. While looking for new ways to help hosts bring out their true personalities, Mike has taken classes in and performed both stand-up and Improv comedy where he discovered the differences between the two disciplines and how each applies to being on the air.

Seth Resler
Digital Dot Connector

Radio and digital veteran Seth Resler has joined our team and brings with him a unique combination of experience and perspective from his many years in radio as well as his digital background. Seth has been on the air (WXRK, KNDD, WBCN) and programmed (WBRU), and is a graduate of Brown University. He is a Silicon Valley vet who has spent time talking digital with companies like TuneIn.

Seth is someone with proficiency in many of the areas broadcasters need to integrate into their content, marketing, and sales structures. While he is solid on theory, he's very strong on practice – a DIYer in the digital space who can help you easily piece together how it all works and how you can succeed.

Seth is a strong believer in the power of content marketing, using on-air programs, podcasts, blogs, videos, and other content to move audiences, build brands, and generate revenue. As we've learned since our early Techsurveys, as well as our forays into mobile apps, web research, and automotive, it is essential to connect the dots.

Thus, his title: Digital Dot Connector.

Seth will be especially helpful in creating integrated campaigns that can help unite your efforts, bringing a sense of purpose and strategy to your investments, your staffs, and your activities. He will also provide clarity and tactics for our jācapps clients as well.

We are excited about the future, and believe that Seth will be a part of our joint efforts to grow radio.