jacobs media
Jacobs Media Social
Radio’s Most Innovative: Entercom Sacramento’s “Eat Farm To Fork” Initiative
Ask people what they know about Sacramento and they will tell you it’s the capital of California. Sp... [more]
Radio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and... [more]
A Love Letter To WWL Radio
This week on JacoBLOG, the topic of radio doing a better job of marketing itself has wafted through ... [more]
Below the Radio Radar
The only thing worse than not being competitive in your industry is not knowing who you’re competing... [more]
Radio’s Perception vs. Reality Problem
We’ve all been there.  You work for a brand – or in the case of many people who read this blog – a r... [more]
Radio’s Most Innovative: Zach Sang, Part 2
Last week, we profiled the youngest honoree in our “Radio’s Most Innovative” initiative – radio host... [more]
iHeartRadio: “We Ate Our Own Cooking”
Radio’s hot streak continues, and the reasons why go to the heart of what the industry as a whole ou... [more]

jacobs media programming consultation

Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.

After consultation with a client, each station is assigned a Jacobs Media consultant as its main conduit with the company. But other Jacobs Media professionals work with each of the stations as well, in areas as diverse as sales, websites, digital platforms and database development, and talent search.

Nearly a quarter century of market visits have helped us provide on-target services from the basics to the nuances, culminating with a succinct PowerPoint presentation that outlines our evaluations, as well as suggested actions and follow-up steps