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Rob Kass: 5 Things Every Radio Professional Should Know About Nielsen’s SDK

This blog continues to be focused on the different ways in which audiences are consuming radio co... [more]

Everyone In Radio Ought To Be Carded

When you’re up against global media and technology companies – and make no mistake about it, beca... [more]

No Surprise: Super Bowl Ads Were Lame

OK, what was more boring on Super Bowl Sunday? The game or the ads? Unless you were a Denver Bron... [more]

Defining Radio’s Future In One Word: Mobile

Six years ago this month, we were running around Dallas, Los Angeles, Baltimore, and Cleveland ob... [more]

More Talk = Higher Ratings?

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Wher... [more]

Radio’s Most Innovative: KCRW’s Virtual Reality

KCRW in Los Angeles is one those legendary public media stations, including being one of the char... [more]

Why Doesn’t Radio Use Its Megaphone?

Consumers are being bombarded by advertising and marketing messages like never before. Unless you... [more]

jacobs media programming consultation

Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.

After consultation with a client, each station is assigned a Jacobs Media consultant as its main conduit with the company. But other Jacobs Media professionals work with each of the stations as well, in areas as diverse as sales, websites, digital platforms and database development, and talent search.

Nearly a quarter century of market visits have helped us provide on-target services from the basics to the nuances, culminating with a succinct PowerPoint presentation that outlines our evaluations, as well as suggested actions and follow-up steps