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Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer
We’ve been showcasing innovators here in this space since last August, without a single sexual refer... [more]
It’s A Mood Thing
Back in the early ‘80s when I was programming WRIF in Detroit, there were no computer scheduling sys... [more]
Different Strokes
A one-size-fits-all strategy in a media world of customized choices and expanded options just isn... [more]
For Whom The Benz Rolls
The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the mo... [more]
Changing Jobs
Mercifully, Starbucks’ ill-fated “Race Together” message on their cups promotion ended yesterday, dr... [more]
Radio’s Most Innovative: NPR’s “Car Talk”/Doug Berman
One of the beauties of true innovations is that when they work, we accept them as the phenomenal win... [more]
I Love Calgary (and Milwaukee and Tulsa and Rochester)
We talk a lot about the value of radio focusing on the local heartbeat. And in a great feature on Th... [more]

jacobs media programming consultation

Our philosophy from Day One has been to serve client needs on a 360 degree basis - whether it's overall philosophy and "format finding" to music scheduling to talent coaching.

After consultation with a client, each station is assigned a Jacobs Media consultant as its main conduit with the company. But other Jacobs Media professionals work with each of the stations as well, in areas as diverse as sales, websites, digital platforms and database development, and talent search.

Nearly a quarter century of market visits have helped us provide on-target services from the basics to the nuances, culminating with a succinct PowerPoint presentation that outlines our evaluations, as well as suggested actions and follow-up steps